MARKETING |
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| Course Number: | BUSN-321 |
| Course Description: |
The elements of marketing emphasizing
the managerial considerations in planning market strategies. Target
markets, buyer behavior, product parameters, price, promotion,
and distribution. $20 fee. Prerequisites: 261, MATH 105 or equivalent,
ECON 210, completion of 30 credit hours at time of registration,
and 45 credits by the start of class. 4 credits. Back to Course List |