The world of marketing is lucrative, yet competitive. Four-year degrees and certification programs will only become more valuable in years to come. The Bureau of Labor Statistics recently reported that the average annual income for adults 25 years and older with a bachelor's degree is nearly double of those with just a high school diploma. The benefits are clear, and your marketing degree from Linfield College will prepare you for a career in private industries, government agencies, as well as for-profit and non-profit businesses.
Because so many of our students have busy schedules, we've designed our degree program to be as streamlined, accessible, and convenient as possible. Whether you're raising a family, working a demanding job, or simply seeking out an affordable way to earn your degree, we're an ideal choice. By enrolling in our online classes, you'll be able to complete your coursework whenever it's convenient for you.
Marketing Course Overview
The certificate courses are those numbered 321, plus three of the following 420, 421, 426, or 427. The required courses each contain four credits. For purposes of meeting the college’s residency requirement, the Business Department requires that 15 credits in the major be in courses numbered 341 and above.
|ECON 210 Principles of Economics||Three Linfield Marketing Electives selected from the following:|
|BNAC 260 Financial Accounting|
|BNAC 261 Managerial Accounting||BNMG 420 Sales and Sales Management|
|BNMG 301 Management||BNMG 421 Promotions Management|
|BNMK 321 Marketing||BNMK 426 International Marketing|
|BNSS 340 Business Law||BNMK 427* Topics in Marketing|
|BNMG 341 Financial Management||BNSS 480** Independent Study|
|BNSS 495 Strategic Management (MWI)||BNSS 487** Internship|
*may be repeated with different content **if the topic/internship is closely related to marketing as determined by the supervising instructor more
For those who aren't looking to enroll in a four-year degree program, Linfield's Marketing Certificate is a great alternative. Some of our students are taking the very first steps in their careers, while others are experienced professionals looking to expand their knowledge base. This program benefits entrepreneurs and small business owners who want to better market their businesses. The certificate program lets you select the electives that are most pertinent to you. By offering a flexible, online curriculum, students from all walks of life are able to achieve their education goals with ease.
Please read on to learn more about the Linfield Marketing Certificate
Why Choose Linfield College?
Linfield is one of the first colleges in the West and was chartered in 1858. The college is fully accredited by the Northwest Commission on Colleges and Universities as a non-profit, independent institution. Linfield has received praise in recent years by The Washington Post, Atlantic, New York Times, Washington Monthly, Huffington Post, Princeton Review and U.S. News and World Report’s “America’s Best Colleges.” Forbes named Linfield one of the nation’s “Top Colleges,” with special recognition for quality of teaching and student satisfaction. Linfield pioneered online education in the Pacific Northwest and now serves a virtual learning community of adult students logged in from around the globe. The advantages of Linfield's adult degree program are:
Can I receive credit for previous college work?
Absolutely! Most academic college classes that you have taken from an accredited community college or four year college or university; for which you received a grade of “C” or higher, will count towards your bachelor’s degree. Our academic advisors will review all transcripts and will work with you to transfer as many credit as possible.
What about experience? I own my own business—shouldn’t that count for something?
We have a program that awards credit for knowledge gained on the job or through volunteer activities called credit for prior learning (CPL). You will work closely with an instructor to decide what courses you will challenge and assemble a portfolio to present prior learning demonstrated through experience. Your academic advisor can tell you more about this program.
What are the General Education requirements in a Linfield bachelor’s degree?
The general education is called the Linfield Curriculum and stresses wide exposure to the ways that educated individuals, be they accountants, marketers, scientists, artists, entrepreneurs, teachers, or ethicists, engage ideas, articulate choices and assert opinions. The Linfield Curriculum consists of an Inquiry Seminar (college writing), seven courses in the Modes of Inquiry, two courses in Diversity Studies, and a Writing-Intensive course in each major. Courses taken to satisfy the Linfield Curriculum also complete requirements in one or more areas of each major.
Courses taken to satisfy one Mode of Inquiry in the Linfield Curriculum also complete requirements in each student’s major, giving you value for your knowledge earned in two areas of your degree. For example; Principles of Economics satisfies the Mode of Inquiry called “Individuals, Systems, and Societies” (IS), while at the same time, completes the requirement in many majors. Statistics satisfies the Mode of Inquiry called, “Quantitative Reasoning” (QR), while at the same time completes the requirement in many majors.
How many credits will it take to finish my degree?
The requirement to earn a bachelor’s degree from Linfield College is a cumulative total of 125 semester credits. Credits that you completed at accredited community colleges and four-year colleges and universities count toward this total. A minimum of 30 credits in the degree must be completed at Linfield when earning your first bachelor’s degree. If you have earned a bachelor’s degree, you only need to complete 35 credits, instead of the 125 required for the first degree, and the general education requirements are waived for you. Your advisor will work with you to maximize your previous college and work experiences, and will help you to map out an academic plan to finish your program in the major you choose.
I’d like to find out more. What is the next step?
Please contact us and one of our knowledgeable admissions and enrollment specialists will be in touch with you shortly.