The Linfield Department of Business believes that education is a life-long process in which higher education has an important part. The focus of the Department's courses and programs provides you with a sound basic education in business, accounting, and marketing, within the broader context of a liberal arts education.
A marketing degree from Linfield prepares you to meet the challenges and complexities of the business world. The United States Department of Labor, Bureau of Labor Statistics indicates that the value of a four-year degree has continued to increase. The BLS report of wage and salary workers by educational attainment released in April 2011 showed that adults 25 years and over with a bachelor's degree earned an average of $59,800 annually, while those with a high school diploma earned $32,916. Graduates with a marketing degree will find opportunities in the for-profit and non-profit sector, as well as private industry and governmental agencies.
Higher education for the adult learner is more important than ever! To respond to this need, Linfield College is proud to offer a bachelor's degree and certificate in Marketing for the adult student. This degree and certificate program employs a variety of delivery formats to overcome barriers that you have encountered in accessing higher education such as work schedules, proximity to a college campus, and responsibilities to family. You can complete all of the courses in the marketing degree or marketing certificate through online classes. This allows you with your busy life to achieve your educational goals via the technological innovations available to us.
Marketing Course Overview
To fulfill major requirements in the degree, a student must complete the courses listed below, plus statistics and calculus. The certificate courses are those numbered 321, plus three of the following 420, 421, 426, or 427. The required courses each contain four credits. For purposes of meeting the college’s residency requirement, the Business Department requires that 15 credits in the major be in courses numbered 341 and above.
|ECON 210 Principles of Economics||Three Linfield Marketing Electives selected from the following:|
|BUSN 260 Financial Accounting|
|BUSN 261 Managerial Accounting||BUSN 420 Sales and Sales Management|
|BUSN 301 Management||BUSN 421 Promotions Management|
|BUSN 321 Marketing||BUSN 426 International Marketing|
|BUSN 340 Business Law||BUSN 427* Topics in Marketing|
|BUSN 341 Financial Management||BUSN 480** Independent Study|
|BUSN 495 Strategic Management (MWI)||BUSN 487** Internship|
*may be repeated with different content **if the topic/internship is closely related to marketing as determined by the supervising instructor more
Linfield's Marketing Certificate gives students a comprehensive overview of the marketing field. Students can be newcomers to marketing or someone with experience seeking to keep current in the field or expand their knowledge base. An entrepreneur or small business owner will also find this program valuable in marketing their business. A Certificate in Marketing can make an excellent alternative to seeking a marketing degree Courses focus on marketing research, planning and strategy. Electives let you focus on topics that will benefit you the most. All classes for the Marketing Certificate Program can be completed online. With Internet access you can work from anywhere in the world. Linfield is accredited by the Northwest Commission on Colleges and Universities and is a private, non-profit college.
More information on the Linfield Marketing Certificate is found at: http://www.linfield.edu/dce/marketing-certificate.html
Why Choose Linfield College?
Linfield is one of the first colleges in the West and was chartered in 1858. The college is fully accredited by the Northwest Commission on Colleges and Universities as a non-profit, independent institution. Linfield has received praise in recent years by The Washington Post, Atlantic, New York Times, Washington Monthly, Huffington Post, Princeton Review and U.S. News and World Report’s “America’s Best Colleges.” Forbes named Linfield one of the nation’s “Top Colleges,” with special recognition for quality of teaching and student satisfaction. Linfield pioneered online education in the Pacific Northwest and now serves a virtual learning community of adult students logged in from around the globe. The advantages of Linfield's adult degree program are:
Can I receive credit for previous college work?
Absolutely! Most academic college classes that you have taken from an accredited community college or four year college or university; for which you received a grade of “C” or higher, will count towards your bachelor’s degree. Our academic advisors will review all transcripts and will work with you to transfer as many credit as possible.
What about experience? I own my own business—shouldn’t that count for something?
We have a program that awards credit for knowledge gained on the job or through volunteer activities called credit for prior learning (CPL). You will work closely with an instructor to decide what courses you will challenge and assemble a portfolio to present prior learning demonstrated through experience. Your academic advisor can tell you more about this program.
What are the General Education requirements in a Linfield bachelor’s degree?
The general education is called the Linfield Curriculum and stresses wide exposure to the ways that educated individuals, be they accountants, marketers, scientists, artists, entrepreneurs, teachers, or ethicists, engage ideas, articulate choices and assert opinions. The Linfield Curriculum consists of an Inquiry Seminar (college writing), seven courses in the Modes of Inquiry, two courses in Diversity Studies, and a Writing-Intensive course in each major. Courses taken to satisfy the Linfield Curriculum also complete requirements in one or more areas of each major.
Courses taken to satisfy one Mode of Inquiry in the Linfield Curriculum also complete requirements in each student’s major, giving you value for your knowledge earned in two areas of your degree. For example; Principles of Economics satisfies the Mode of Inquiry called “Individuals, Systems, and Societies” (IS), while at the same time, completes the requirement in many majors. Statistics satisfies the Mode of Inquiry called, “Quantitative Reasoning” (QR), while at the same time completes the requirement in many majors.
How many credits will it take to finish my degree?
The requirement to earn a bachelor’s degree from Linfield College is a cumulative total of 125 semester credits. Credits that you completed at accredited community colleges and four-year colleges and universities count toward this total. A minimum of 30 credits in the degree must be completed at Linfield when earning your first bachelor’s degree. If you have earned a bachelor’s degree, you only need to complete 35 credits, instead of the 125 required for the first degree, and the general education requirements are waived for you. Your advisor will work with you to maximize your previous college and work experiences, and will help you to map out an academic plan to finish your program in the major you choose.
I’d like to find out more. What is the next step?
Please contact us and one of our knowledgeable admissions and enrollment specialists will be in touch with you shortly.